jQuery.fn.liScroll = function(settings) {
settings = jQuery.extend({
	travelocity: 0.07
	}, settings);		
	return this.each(function(){
		var $strip = jQuery(this);
		$strip.addClass("newsticker")
		var stripWidth = 0;
		var $mask = $strip.wrap("<div class='mask'></div>");
		var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
		var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
		
		$strip.find("li").each(function(i){
			stripWidth += jQuery(this, i).width();
		});
		
		$strip.width(stripWidth);	
				
		var defTiming = stripWidth/settings.travelocity;
		var totalTravel = stripWidth+containerWidth;
		
		function scrollnews(spazio, tempo){
			$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
		}
		
		scrollnews(totalTravel, defTiming);

		$strip.hover(function(){
				jQuery(this).stop();
				$("#start").show();
	  		$("#stop").hide();
			},
			function(){
				var offset = jQuery(this).offset();
				var residualSpace = offset.left + stripWidth;
				var residualTime = residualSpace/settings.travelocity;
				scrollnews(residualSpace, residualTime);
				$("#start").hide();
	  		$("#stop").show();
		});
		
		$("#stop").click(function(){
			$strip.stop();
			$("#start").toggle();
			$("#stop").toggle();
		});
		
		$("#start").click(function(){
			var offset = $strip.offset();
			var residualSpace = offset.left + stripWidth;
			var residualTime = residualSpace/settings.travelocity;
			scrollnews(residualSpace, residualTime);
			$("#start").toggle();
	  	$("#stop").toggle();
		});
	});	
};